On Virality and Vanity Metrics

In the age of social media, where likes, comments, and shares are frequently used as indicators of success, many people have become discouraged by a perceived lack of engagement with their work. However, the lack of online interaction does not accurately reflect the true impact of one's talents or special abilities. Here's a deeper look at this phenomenon;

1. Misleading Metrics: Digital metrics provide instant feedback but can be misleading. The number of likes and comments does not always reflect the genuine impact a piece of content has on its audience. It's critical to understand that online engagement is only one aspect of a larger, more complex picture.

2. Unseen Appreciation: Lack of visible engagement does not indicate a lack of appreciation. In reality, there is a silent majority - people who consistently value your work but choose not to share it publicly. This silent appreciation is often more profound and lasting than fleeting online interactions.

3. Offline Advocacy: Your work can have an impact on those who don't use the internet frequently. A loyal and dedicated support base consists of around 20 die-hard fans who consistently consume, apply, and discuss your work with others offline. Their impact is real, tangible, and frequently greater than online gestures.

4. False Virality vs. Authentic Impact: Aiming for false virality can lead to self-sabotage. The majority of significant transactions and transformations take place quietly, away from the spotlight. Recognising your work's genuine impact necessitates a shift in focus away from online metrics and towards the tangible, real-world changes it inspires.

When I stopped actively writing on Facebook about two years ago, the people who messaged me and checked in to see if I was doing okay  were not the same people who usually commented or shared my articles.

Stop self-sabotage by looking for false virality. The majority of the largest transactions are made by silent followers. Get back into the grind.

Blessings